3V and Merlin Integrated Media
Submission to
the Productivity Commission Broadcasting Inquiry,

May 1999.

Part 7

Technology "Neutral" Legislation

7.1 Government legislation should ideally be technologically "transparent" or "neutral", something that has never been properly achieved, as demonstrated by the failed mandating of microwave and satellite delivery of pay TV, through to the current technologically "opaque" legislation mandating digital television. Technologically transparent legislation would create legislation that could better deal with:

entrenched media interests and the resultant regulatory "capture";
the unforeseeable future social and economic circumstances resulting from the ongoing technological dynamism of the communications and broadcasting industries; and
the changes in cultural and social practice and patterns that affect and are affected by these changes.

7.2 A policy of technologically neutral legislation could ameliorate distortions caused by inappropriate political intervention in policy development and legislation that allows anti- competitive and inefficient industrial practices to occur among media players.

7.3 Similarly, a policy of technologically neutral legislation would ensure that policy development affords the maximum opportunities and benefits to the Australian community and industries.

7.4 A policy of technologically neutral legislation is identical in intent to the policies expressed through Australian competition legislation, and is also fundamental to the proper operation of the Productivity Commission itself.

7.5 We would recommend that all forms of non technologically neutral legislation be identified and changed to reflect economic and cultural outcomes, not technological outcomes. This would have the affect of making the debate over the introduction of digital television and datacasting services largely redundant.

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